AI lies at the heart of everything. The question is, where do we stand today in terms of its application in Pharma competitive intelligence? The AI implementation proficiency in CI is plotted in three stages as of today (H1 2025).
The AI Edge: Competitive Intelligence, Upgraded
a) Novice
Always-On Market Scanning: 24/7 monitoring of global competitors, regulatory changes, and market signals in real time.
Standardized CI Reporting: Low complexity curation such as News, Alerts, Pipeline, Conference planners etc. enables faster searches and analysis.
Knowledge Management & Scalability: Cloud based CI Platform enabling seamless insights flow across business units, breaking down silos and empowering every team.
Based on experiential analysis, a major chunk of blue chip Biopharma and majority of mid-size Pharma companies are not even there!
b) Intermediate
Automated Data Power: Machine learning to sift through massive volumes of clinical trials, patents, and publications, surfacing actionable insights at record speed.
Personalized & Collaborative CI Reports: Agentic AI powered and analyst reviewed CI reports enabling need based reports and ad-hoc analysis.
This is still a dream! The Pharma GCCs are working hard on this, but the results are not visible yet!
c) Expert
Predictive Foresight: Advanced analytics to not just report on what has happened, but help forecast competitor moves and predict emerging trends, so leaders can make proactive decisions.
We saw no one on this land!
Curious to know where your organization stands today? Let’s talk.
Email: ajay.kapoor@pharmaedge.ai
Phone: +1 656 220 3632
